The Partner Demand Center

The Partner Demand Center

Start a Joint Marketing Campaign

Dataiku partners can access fully managed marketing campaigns delivered by The Channel Company. Their expert team manages the campaign from start to finish. Each campaign package is designed to help you build awareness, generate leads, and achieve measurable results. Simply choose the campaign that fits your goals and provide a few brand assets. The Channel Company will handle the rest. Their white-glove service ensures your campaign is professionally executed, so you can focus on engaging new prospects and growing your pipeline.

Submit your request today

Choose a campaign package that fits your goals

Lead-generation campaign packages

Content image

Fast lead generation

For partners with strong content who need quick leads Generate demand quickly with a focused lead-generation program designed to deliver results fast.

Lead generation of 125 MQLs
Ideal when you already have strong content ready to promote

Partner to provide:

An asset/content for lead generation
Completed targeting criteria document
Content image

Lead-gen + nurture journey

For engaging leads beyond the initial download Build stronger engagement with a lead-generation campaign paired with a targeted email nurture journey.

Lead generation of 77 MQLs
Lead nurture journey with 3 emails deployed to all MQLs

Partner to provide:

An asset/content for lead generation
Completed targeting criteria document
Content image

Full-service campaign

When you need it all — from strategy to execution A complete end-to-end campaign designed to maximize engagement and lead quality.

Lead generation of 64 MQLs
Lead nurture journey with 3 emails deployed to all MQLs
Solution brief creation or new asset development (2 pages/ approx. 700 words)

Partner to provide:

Completed targeting criteria document

Telemarketing and webinar campaign packages

Content image

On-demand webinar with guaranteed leads

Generate demand with a professionally produced on-demand webinar.

Lead generation of 35 MQLs
Webinar platform, provisioning, and full project management
Professional host included
Recorded webcast production (up to 60 minutes) with rehearsal included

Partner to provide:

Completed targeting criteria document
Content image

Telemarketing with BANT sales qualification

Drive high-quality leads through direct outreach and sales qualification.

Lead generation of 44 MQLs
BANT + tele-verified leads
Prospects answer 4 multiple choice questions (3 qualifying, 1 profiling)

Partner to provide:

An asset/content for lead generation
Completed targeting criteria document
Content image

Telemarketing with email nurture campaign

Hourly telemarketing used to nurture leads, promote or follow up on an event, uncover additional insights about your prospects, or advance the sales process by setting up a meeting.

40 calling hours
5 questions maximum per prospect
Lead nurture journey with 3 emails deployed to all MQLs

Partner to provide:

500 records minimum for email nurture CTA(s)

Get started with just a few assets

To launch your campaign, all you need to do is opt in and provide a few basic brand materials. We’ll take care of everything else. What you’ll need to provide:

Brand guidelines
Logo or partner badge
Value proposition
Completed targeting criteria form (we’ll provide it)
Target account list with URLs (if using)
Account suppression list with URLs (if using)
Section image

Get started with just a few assets

To launch your campaign, all you need to do is opt in and provide a few basic brand materials. We’ll take care of everything else. What you’ll need to provide:

Brand guidelines
Logo or partner badge
Value proposition
Completed targeting criteria form (we’ll provide it)
Target account list with URLs (if using)
Account suppression list with URLs (if using)
Section image

Get started with just a few assets

To launch your campaign, all you need to do is opt in and provide a few basic brand materials. We’ll take care of everything else. What you’ll need to provide:

Brand guidelines
Logo or partner badge
Value proposition
Completed targeting criteria form (we’ll provide it)
Target account list with URLs (if using)
Account suppression list with URLs (if using)
Section image

Successful campaigns with minimal lift from your team

You’re not just getting a list of leads or a media buy — you’re getting a full-service campaign executed by The Channel Company, a trusted partner to top tech brands. As the engine behind many years of successful co-funded programs, The Channel Company brings the strategy, execution, and reporting expertise needed to make your campaign a success — with minimal lift from your team.

Ready to activate your Dataiku campaign?

© 2026 Dataiku. All rights reserved. Privacy policy.