Proven digital marketing campaigns, co‑funded and built for you

You’ve been selected by Mastercard to participate in a high‑impact marketing initiative designed to drive demand — with campaigns built for you and co-funded with Mastercard CMF.

Proven digital marketing campaigns, co‑funded and built for you

You’ve been selected by Mastercard to participate in a high‑impact marketing initiative designed to drive demand — with campaigns built for you and co-funded with Mastercard CMF.

Proven digital marketing campaigns, co‑funded and built for you

You’ve been selected by Mastercard to participate in a high‑impact marketing initiative designed to drive demand — with campaigns built for you and co-funded with Mastercard CMF.

Start a partner marketing campaign

As a Mastercard partner, your company has been selected to receive co‑funded access to fully managed marketing campaigns from The Channel Company — at a significantly reduced cost. Once approved, Mastercard will reimburse 50% of these campaigns, and The Channel Company’s expert team will handle the execution from start to finish. Each package includes everything you need to generate awareness, capture leads, and deliver measurable results. You choose your campaign and provide a few brand assets. The Channel Company’s white glove services take care of the rest. The total value of each campaign is $10,000 — but your approved Mastercard CMF is covering half. That means your out-of-pocket cost is just $5,000 for professionally managed, results-driven marketing.

Start a partner marketing campaign

As a Mastercard partner, your company has been selected to receive co‑funded access to fully managed marketing campaigns from The Channel Company — at a significantly reduced cost. Once approved, Mastercard will reimburse 50% of these campaigns, and The Channel Company’s expert team will handle the execution from start to finish. Each package includes everything you need to generate awareness, capture leads, and deliver measurable results. You choose your campaign and provide a few brand assets. The Channel Company’s white glove services take care of the rest. The total value of each campaign is $10,000 — but your approved Mastercard CMF is covering half. That means your out-of-pocket cost is just $5,000 for professionally managed, results-driven marketing.

Start a partner marketing campaign

As a Mastercard partner, your company has been selected to receive co‑funded access to fully managed marketing campaigns from The Channel Company — at a significantly reduced cost. Once approved, Mastercard will reimburse 50% of these campaigns, and The Channel Company’s expert team will handle the execution from start to finish. Each package includes everything you need to generate awareness, capture leads, and deliver measurable results. You choose your campaign and provide a few brand assets. The Channel Company’s white glove services take care of the rest. The total value of each campaign is $10,000 — but your approved Mastercard CMF is covering half. That means your out-of-pocket cost is just $5,000 for professionally managed, results-driven marketing.

Choose a campaign package that fits your goals

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Intent‑based leads 

The Channel Company identifies prospects who are showing buying intent — based on content consumption, keyword signals, and behavior. These are warm leads ready for nurture or qualification by your team. What’s included:

183 leads actively researching your solution area
Campaign landing page and abstract created for you
Secure weekly lead delivery with performance reporting
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BANT‑qualified leads 

The Channel Company identifies prospects showing intent and verifies them by phone to confirm sales readiness using the budget, authority, need, and timing (BANT) sales qualifying framework. What’s included:

40 televerified leads qualified via BANT
Campaign landing page and your asset abstract created for you
Secure weekly lead delivery with performance reporting
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Lead gen + automated nurture

The Channel Company identifies warm leads and keeps your brand top of mind through a built-in, multi‑touch email nurture sequence. What’s included:

106 intent‑informed leads delivered to your team
Three‑touch nurture email journey included
Campaign landing page and abstract created for you
Secure weekly lead delivery with performance reporting
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Display advertising campaign

The Channel Company designs and launches a display ad campaign to increase brand visibility and reach new audiences early in the buying cycle. What’s included:

Audience targeting and list development
Two static ad sets (five sizes each) created for display
Media buy placement (26–40 days)
Campaign performance tracking and reporting
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On‑demand webinar package

The Channel Company handles the full production and promotion of a webinar that builds thought leadership and captures engaged leads. What’s included:

Webinar platform and provisioning handled for you
Full project management with 60‑minute recording and rehearsal
Professional host and moderator provided
LinkedIn Message Ad created to drive attendance
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Video + LinkedIn awareness boost 

The Channel Company creates a short-form video and promotes it with targeted LinkedIn ads to spark interest and build brand credibility. What’s included:

30‑second promotional video created for your campaign
Three sponsored LinkedIn posts written and built
Campaign landing page created for traffic and lead capture
Media buy placement and management

Get started with just a few assets

To launch your campaign, all you need to do is opt in and provide a few basic brand materials. We’ll take care of everything else. What you’ll need to provide:

Brand guidelines
Logo or partner badge
Value proposition
Completed targeting criteria form (we’ll provide it)
Target account list with URLs (if using)
Account suppression list with URLs (if using)

Get started with just a few assets

To launch your campaign, all you need to do is opt in and provide a few basic brand materials. We’ll take care of everything else. What you’ll need to provide:

Brand guidelines
Logo or partner badge
Value proposition
Completed targeting criteria form (we’ll provide it)
Target account list with URLs (if using)
Account suppression list with URLs (if using)
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Get started with just a few assets

To launch your campaign, all you need to do is opt in and provide a few basic brand materials. We’ll take care of everything else. What you’ll need to provide:

Brand guidelines
Logo or partner badge
Value proposition
Completed targeting criteria form (we’ll provide it)
Target account list with URLs (if using)
Account suppression list with URLs (if using)
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Successful campaigns with minimal lift from your team

You’re not just getting a list of leads or a media buy — you’re getting a full-service campaign executed by The Channel Company, a trusted partner to top tech brands. As the engine behind many years of successful co-funded programs, The Channel Company brings the strategy, execution, and reporting expertise needed to make your campaign a success — with minimal lift from your team.

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“I have never had a third party with as capable, competent, highly skilled, talented people.”

Raegon Barnes Director, category leadership, Nestlé

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“I have never had a third party with as capable, competent, highly skilled, talented people.”

Raegon Barnes Director, category leadership, Nestlé

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“I have never had a third party with as capable, competent, highly skilled, talented people.”

Raegon Barnes Director, category leadership, Nestlé

Ready to activate your Mastercard campaign?

Mastercard is co-funding these campaigns with up to 50% CMF reimbursement for select partners. Request a call to connect with our team and choose the right campaign for your goals.

Ready to activate your Mastercard campaign?

Mastercard is co-funding these campaigns with up to 50% CMF reimbursement for select partners. Request a call to connect with our team and choose the right campaign for your goals.

Ready to activate your Mastercard campaign?

Mastercard is co-funding these campaigns with up to 50% CMF reimbursement for select partners. Request a call to connect with our team and choose the right campaign for your goals.

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© 2026 Mastercard. All rights reserved. Privacy policy.

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© 2026 Mastercard. All rights reserved. Privacy policy.