Intent‑based leads
The Channel Company identifies prospects who are showing buying intent — based on content consumption, keyword signals, and behavior. These are warm leads ready for nurture or qualification by your team. What’s included:

You’ve been selected by Mastercard to participate in a high‑impact marketing initiative designed to drive demand — with campaigns built for you and co-funded with Mastercard CMF.

You’ve been selected by Mastercard to participate in a high‑impact marketing initiative designed to drive demand — with campaigns built for you and co-funded with Mastercard CMF.

You’ve been selected by Mastercard to participate in a high‑impact marketing initiative designed to drive demand — with campaigns built for you and co-funded with Mastercard CMF.


As a Mastercard partner, your company has been selected to receive co‑funded access to fully managed marketing campaigns from The Channel Company — at a significantly reduced cost. Once approved, Mastercard will reimburse 50% of these campaigns, and The Channel Company’s expert team will handle the execution from start to finish. Each package includes everything you need to generate awareness, capture leads, and deliver measurable results. You choose your campaign and provide a few brand assets. The Channel Company’s white glove services take care of the rest. The total value of each campaign is $10,000 — but your approved Mastercard CMF is covering half. That means your out-of-pocket cost is just $5,000 for professionally managed, results-driven marketing.
As a Mastercard partner, your company has been selected to receive co‑funded access to fully managed marketing campaigns from The Channel Company — at a significantly reduced cost. Once approved, Mastercard will reimburse 50% of these campaigns, and The Channel Company’s expert team will handle the execution from start to finish. Each package includes everything you need to generate awareness, capture leads, and deliver measurable results. You choose your campaign and provide a few brand assets. The Channel Company’s white glove services take care of the rest. The total value of each campaign is $10,000 — but your approved Mastercard CMF is covering half. That means your out-of-pocket cost is just $5,000 for professionally managed, results-driven marketing.
As a Mastercard partner, your company has been selected to receive co‑funded access to fully managed marketing campaigns from The Channel Company — at a significantly reduced cost. Once approved, Mastercard will reimburse 50% of these campaigns, and The Channel Company’s expert team will handle the execution from start to finish. Each package includes everything you need to generate awareness, capture leads, and deliver measurable results. You choose your campaign and provide a few brand assets. The Channel Company’s white glove services take care of the rest. The total value of each campaign is $10,000 — but your approved Mastercard CMF is covering half. That means your out-of-pocket cost is just $5,000 for professionally managed, results-driven marketing.

The Channel Company identifies prospects who are showing buying intent — based on content consumption, keyword signals, and behavior. These are warm leads ready for nurture or qualification by your team. What’s included:

The Channel Company identifies prospects showing intent and verifies them by phone to confirm sales readiness using the budget, authority, need, and timing (BANT) sales qualifying framework. What’s included:

The Channel Company identifies warm leads and keeps your brand top of mind through a built-in, multi‑touch email nurture sequence. What’s included:

The Channel Company designs and launches a display ad campaign to increase brand visibility and reach new audiences early in the buying cycle. What’s included:

The Channel Company handles the full production and promotion of a webinar that builds thought leadership and captures engaged leads. What’s included:

The Channel Company creates a short-form video and promotes it with targeted LinkedIn ads to spark interest and build brand credibility. What’s included:

To launch your campaign, all you need to do is opt in and provide a few basic brand materials. We’ll take care of everything else. What you’ll need to provide:
To launch your campaign, all you need to do is opt in and provide a few basic brand materials. We’ll take care of everything else. What you’ll need to provide:

To launch your campaign, all you need to do is opt in and provide a few basic brand materials. We’ll take care of everything else. What you’ll need to provide:

You’re not just getting a list of leads or a media buy — you’re getting a full-service campaign executed by The Channel Company, a trusted partner to top tech brands. As the engine behind many years of successful co-funded programs, The Channel Company brings the strategy, execution, and reporting expertise needed to make your campaign a success — with minimal lift from your team.

Raegon Barnes Director, category leadership, Nestlé

Raegon Barnes Director, category leadership, Nestlé

Raegon Barnes Director, category leadership, Nestlé
Mastercard is co-funding these campaigns with up to 50% CMF reimbursement for select partners. Request a call to connect with our team and choose the right campaign for your goals.
Mastercard is co-funding these campaigns with up to 50% CMF reimbursement for select partners. Request a call to connect with our team and choose the right campaign for your goals.
Mastercard is co-funding these campaigns with up to 50% CMF reimbursement for select partners. Request a call to connect with our team and choose the right campaign for your goals.

© 2026 Mastercard. All rights reserved. Privacy policy.

© 2026 Mastercard. All rights reserved. Privacy policy.
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