Managing marketing funds, whether they are MDF or OPEX, can be a real challenge. Cumbersome proof-of-performance (PoP) reviews, reimbursement processes, and administrative overhead discourage partner participation and lead to significant underutilization of available funds. By partnering with The Channel Company, AWS was able to eliminate roadblocks and scale partner-led marketing within AWS's Global Marketplace Program. TCC’s Concierge Service streamlined every step, from marketing plan reviews to reimbursement processing, and provided strategic insights through detailed reporting.